Tuesday, 14 April 2009


BETAUNIT is based out of Encinitas, California, and designs men's tees, hoodies, and denim. As children of the 80's, the designers are inspired by the accidental and transitive beauty that results from limitations in technology as well as skewing the themes of various art movements of the 20th century. As their name suggests, Beta Unit prefers and aims to produce the raw, unrendered art form in their designs. Here's some looks from Beta Unit S/S 09, and no doubt we're totally love the simplicity of it! See their entire looks here. Rad!!!