Friday, 6 March 2009

New Balance x Alife Rivington Club 1300 Collection

Boston-based New Balance announced the premiere of its firts global Partnership Program. The Program kicks off with a collection by the NYC-based boutique, Alife Rivington Club (A.R.C.) and was design and developed in tandem with New Balance's USA team. The A.R.C. collection is available in three material and color combinations-teal/grey, all over teal and white with small pops of teal. The inspiration came from both 1980's joggers and modern New Balance classics. For those unfamiliar with A.R.C., the Alife Rivington Club is an extension of the ALIFE brand.
The shoe (the 1300) represents A.R.C. It is subtle, classic and functional - a good mix of classic NB and A.R.C. palletes. Overall, we just love the way it fits and performs. The style of the 1300 tongue works well when worn with jeans.

The A.R.C. New Balance 1300 collection was handcrafted at New Balance's US factory. Each shoe will feature with a special hangtag and will be available for $165.00 at all Alife flagship stores and here.