Heineken U.K. is bringing Kronenbourg 1664 back to the small screens with the first TV support for the premium lager brand since 2006 with the launch of "Slow the Pace", a new integrated advertising campaign which broke last week.
The first execution in the new campaign shows iconic rock band MOTÖRHEAD performing a slowed down version of their classic track "Ace of Spades" (available for free download here).
30 years to the month since it was first written, the track has been specially re-written by the band for a Kronenbourg 1664 campaign that will encompass TV, press and digital advertising, a short-film documentary and a social media activity.
More info here!
Via Blabbermouth
