The British Government is encouraging the people in the UK to reduce the use of plastic bags from the supermarket in order helping the environment today. So, Anya Hindmarch released a bag which carries the message “I'm not a plastic bag” and gave the opportunity by making that bag available to the general public at a price that most could afford which is only £5. The bags sold out within hours of hitting the shop floor. In London, 90.000 bags has sold only in two hours. This bags become very popular since it had been spotted swinging from the shoulders of Keira Knightley and the Lilies (Cole and Allen). Then, as is now the case with highly-sought after fashion items, the £5 bags flooded eBay selling up to as much as £200, around the same price as a regular Hindmarch bag! What a clever way to help the environment.
Info: Syagini Ratnawulan